The East Riding of Yorkshire Council is marking National Tourism Week this March with a diverse programme of events, aiming to spotlight the region's heritage sites, coastline, and family-friendly attractions.
The East Riding of Yorkshire Council has announced plans to celebrate National Tourism Week, running from Friday, 13 March, to Sunday, 22 March. This initiative is designed to highlight the region’s vibrant visitor economy, showcasing both its world-class coastline and the dedicated work of council teams who aim to maintain the area as one of the UK’s most welcoming destinations.
Councillor Nick Coultish, the cabinet member for culture, leisure and tourism at East Riding of Yorkshire Council, expressed his enthusiasm for the upcoming period. "National Tourism Week is a chance to celebrate everything that makes the East Riding an outstanding place to visit," he said. "From our world-famous coastline to heritage jewels like Sewerby Hall and Gardens, and the exciting adventure courses which can be found at The Edge, our teams work tirelessly to create memorable experiences for visitors and residents alike."
Sewerby Hall and Gardens, which recorded over 125,000 visitors in 2025, is central to the celebrations. The historic site has launched a series of spring activities, including Rusticus performances, medieval jousting, and nature-focused events at Sewerby Zoo. Additionally, the venue is preparing for the return of the Wildlife Photographer of the Year exhibition on Saturday, 9 May, featuring works from international nature conservationists and photographers.
Thrill-seekers are also being encouraged to visit The Edge: Aerial Adventure at South Cliff Holiday Park in Bridlington. Reopening on Saturday, 28 March, the facility offers both high and low rope courses. According to the council, the high ropes course features 20 challenging elements, such as a zip wire and the chasm jump, providing views of the East Yorkshire coastline.
Meanwhile, the Bridlington Spa continues to function as a major cultural hub overlooking the bay. The venue reports that it remains open 364 days a year and is set to host a varied spring programme, encompassing everything from National Theatre performances and musical acts to family-orientated dinosaur adventures.
For those looking to enjoy the seaside, the council’s Coastal Services team is promoting the array of attractions available along the local seafront. Visitors are encouraged to utilise the land train for a scenic view of the area or book beach chalets, which the council describes as a "relaxing spot" for families to enjoy the promenade and nearby paddling pool.
Councillor Coultish added that the council looks forward to welcoming both local residents and tourists to "discover what makes our region special" throughout the spring season.
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