The Blues are using the famous ammonites, abbey and even Dracula to inspire the new kits for the coming season.
The club have used maps of the town, passages from the Dracula novel inspired by the town and a number of local landmarks.
They've teamed up with Hummel, who design strips for Sunderland and Coventry City, amongst others.
The home strip retains the usual blue with red, white and black Sampdoria-esque theme:

The pink, purple and black away strip's unique design pays tribute to the Abbey and the town's gothic roots.

Both kits are on pre-sale in the club's online shop via their website.



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