Welcome to Yorkshire Enters Administration

Councils across Yorkshire have withdrawn their support for the body which has entered administration as a result.

Yorkshire’s local government leaders say they support the creation of a new destination management organisation for the region

At its meeting yesterday (28 February 2022), the Yorkshire Leaders Board – made up of council leaders and metro mayors from across Yorkshire – unanimously agreed that a new approach was needed to the marketing of the Yorkshire region.

This decision followed the recommendation of an independent review to look at the structure and function of destination management and marketing across the region commissioned by the Leaders Board in November 2021, as well as private sector views gathered by Welcome to Yorkshire.

The decision means that Welcome to Yorkshire, the region’s current destination marketing organisation, will no longer receive public funding via local authorities to promote tourism in the region.

Yorkshire’s local and combined authorities also agreed to take time to further engage with businesses to develop an organisation that will meet the needs of both public and private sector clients and bring wider benefit to the region. Leaders will meet again in May 2022 to agree the
timeline for the establishment of the new organisation.

Co-Chair of the Yorkshire Leaders Board, Cllr Stephen Houghton, who is Leader of Barnsley Council, said:

“Every district, borough and county in Yorkshire benefits from tourism. The industry, and the communities that rely on it, deserve our support, in particular as we continue to recover from the effects of a global pandemic over the last two years.

Welcome to Yorkshire has played a pivotal role over the last decade, enabling us to bring high profile sporting events and investment to the region, and showcasing our talent and diverse offer.

But a lot has changed and, following consideration of the views of our public and private sector stakeholders on the current arrangements, we have unanimously agreed that a new approach is needed.

“We all agree that our visitor economy needs a champion, and we will now speak further to our stakeholders to ensure we have an organisation with a clear purpose, that works for all, and is sustainable for the future.

On behalf of Leaders and Elected Mayors, I would like to thank the current and previous Board and staff at Welcome to Yorkshire for the phenomenal job they have undertaken in supporting the tourism sector in Yorkshire over nearly 30 years, and particularly through some difficult, more recent times. I would particularly like to thank the current Chair of the Welcome to Yorkshire Board, Peter Box, for the leadership and commitment he has shown in such challenging circumstances”.

Peter Box CBE, Chair of Welcome to Yorkshire has issued a statement following a board meeting in which he says:

"It was with deep regret that last night the Board of Welcome to Yorkshire (WtY) took the decision to place the organisation into administration.

The past three years have been incredibly difficult for Board members and staff as we have endeavoured to deal with well-publicised legacy issues.

These matters, coupled with the impact of Covid and the task of securing sufficient funding from the public and private sectors to place WtY on a sound financial footing, have made the situation increasingly challenging.

The de Bois review of Destination Management Organisations could have created the opportunity for WtY to be given the structure and long-term funding required to move on, grow and develop into the organisation we believe it should be on behalf of Yorkshire and its people.

Sadly, the decision of the Yorkshire Leaders not to commit to a multi-year funding package, whilst understandable, removed that pathway and means that WtY cannot continue in its present form.

Most importantly, I want to pay tribute to the team of talented and dedicated professional staff who have continued to do remarkable work in the toughest of circumstances to promote Yorkshire’s many attractions to the world.  I offer my heartfelt thanks and wish them well in their future careers.

I must also place on record my gratitude to those Board members who have remained with WtY, working selflessly in a collective effort to save the organisation from closure.

It is my sincere hope that the public sector will recognise the value of a new regional Destination Management Organisation to build on the many achievements of WtY.

This can offer our tourism industry the chance to move forward with a focused approach, deliver on regional priorities, and secure the best outcomes for everyone who visits, lives, works and studies in Yorkshire."

Rob Adamson, Michael Kienlen and Daryl Warwick of Armstrong Watson LLP have been appointed as Joint Administrators of Welcome to Yorkshire on 1 March 2022.

The Joint Administrators intend to trade the Company for a period of time whilst they finalise a strategy to secure the best possible result for the creditors of the Company.

All queries should be directed via email to WelcometoYorkshire@armstrongwatson.co.uk