There's a hope that the new North Bay Master Plan in Scarborough can be a "once in a generation" opportunity to reset the area.
Scarborough Council’s cabinet has approved the North Bay master plan last Friday, the plan aims to create more attractions and accommodation and bring more visitors to the town.
Councillor Carl Maw says the plan builds on what's already in the North Bay area.
Councillor Maw thinks that having a joined up plan for Scarborough's North Bay will help to bring more investment to the area.
Carl Maw feels the plan is essential to drive growth in the area.
The master plan sets out an ambitious target of attracting hundreds of thousands of additional visitors to Scarborough every year, alongside proposals for more hotels and lodgings.
Presenting the master plan report to the cabinet, Cllr Liz Colling said that plans were still subject to change:
“You can’t be prescriptive about these things, these are broad-brush directions.
“The key element of the master plan is that the North Bay is different to the South Bay, that’s what makes it special and that’s what we seek to preserve.”
The council’s report states that since the North Bay master-planning activity began “there has been significant private investor interest in the provision of additional overnight stay accommodation, suggesting that there is indeed a demand for this type of product within the area”.
However, this is not entirely reflected in the feedback of people who took part in the public consultation, with only 10 per cent of the respondents stating that better places to stay should be provided.
- RELATED STORIES : Plans for Scarborough North Bay Get Cabinet Approval


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