Scarborough Borough Council’s cabinet has approved the North Bay master plan which has been described as a “once in a generation opportunity” to reset that area of the town.
The plan aims to attract 70,000 additional overnight stays and 200,000 additional day trips to the area every year.
Councillor Liz Colling says the plan is tailored to the local area.
The North Bay Masterplan sets out aims for enhancing and improving the “prosperity and future of the town” by creating more attractions and encouraging more investment.
Councillor Liz Colling says the plans could also include lodges and a new hotel.
On Friday the council’s cabinet approved the master plan which it claims could bring “over £100m of investment” to the area.
Speaking at the cabinet meeting, Cllr Jim Grieve said:
“The comments and feedback I’ve had from members of the public is that we need a joined-up plan for the North Bay.
“This is a once in a generation opportunity to reset the tools and just move forward with North Bay in a direction that the whole town, community, and wider Yorkshire area can really take forward.”
Council Leader, Cllr Steve Siddons, said:
“I think that having this co-ordinated approach, a master plan, which sets out all those things that people have raised gives us a really good opportunity to make a once in a generation attempt to do this work.”
He said that despite “false starts over the years” he was “confident that there will be movement over the coming months”.
Between March and April, the council conducted a wide-scale public consultation which received feedback from 732 people.
It also held “engagement sessions” with the Scarborough Chamber of Trade and the Hospitality Association, local MP’s, and other groups.
Addressing the cabinet meeting, Cllr Janet Jefferson said:
“As president of the Chamber of Trade and one of the consultees on this, we received a presentation on this at a virtual meeting and it was very well received by the members that attended.”
The plans include recommendations
“for the development of better travel infrastructure to support the area such as possible multi-storey car parking and improvements to cycle and pedestrian access”.
According to a council report on the consultation process, respondents largely rated the quality of public transport links and car parking as “acceptable” and “poor”.
However, respondents “emphasised the need to retain and enhance the quieter character of North Bay in contrast to the more commercial South Bay” with respondents overwhelmingly in favour of improving the pedestrian environment, giving cars “the least priority” when asked about transport infrastructure.
Addressing this point at the meeting, Cllr Carl Maw said:
“More than anything I’m glad to see there’s a recognition of the difference between the two bays. It’s good to see that the proposals are built on the natural beauty and serenity of the area and hopefully it’s kept that way.”
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