Drivers visiting Bridlington town centre can now benefit from a free first hour of parking following the official opening of a new £15.5 million multi-storey facility.
Finding a parking space in Bridlington is set to become easier following the official opening of a £15.5 million multi-storey facility on Beck Hill.
Drivers visiting the town centre will benefit from a free first hour of parking at the new 426-space site, which sits between Manor Street and Hilderthorpe Road.
The new development aims to significantly reduce historic traffic congestion, which is often caused by motorists circling the local one-way system in search of a parking space.
East Riding of Yorkshire Council officials say the project forms a key part of the wider regeneration of the town centre, aiming to provide a major boost to the local economy and support nearby businesses.
The Leader of East Riding of Yorkshire Council, Councillor Anne Handley, officially opened the building by cutting a ribbon and unveiling a plaque on Monday, 9 November.
Councillor Anne Handley said:
"This multi-storey car park marks a major investment in Bridlington and a milestone in the regeneration of this town, and I'm thrilled to be able to open it.
"We hope by offering the first hour of parking for free, this will not only help local shoppers popping into the town centre for a quick stop but also boost trade for local businesses.
"I want to thank the architects and the construction team for delivering a truly impressive and high-quality building for this town."
The structure was designed by architecture firm Carey Jones Chapman Tolcher and built by contractor HBC Construction.
The building's exterior has been specifically designed to reflect its coastal setting. Twisted fin cladding creates a wave effect inspired by the ocean, while exterior lighting will illuminate the structure in a changing display of colours to add a new feature to Bridlington's evening skyline.
Constructing the facility was not a straightforward process. Builders had to navigate a tight town centre site located within a conservation area, and the complex project even involved diverting a local chalk stream known as the Gypsey Race.
Inside, the car park utilises ticketless Automatic Number Plate Recognition technology, designed with security and convenience at the forefront.
Motorists simply drive up to the entrance where cameras read their number plate and automatically open the doors. Payment is entirely card-based, requiring drivers to enter their registration at a pay station before tapping or inserting a card.
In addition to the free first hour, daytime parking between 7am and 6pm costs £1.70 per hour, capped at a maximum daily charge of £11. An evening flat rate of £2 applies from 6pm until midnight, while overnight parking costs £10.
Local businesses may also be able to offer discounted parking in the future. Council officials aim to develop a system using vouchers or digital QR codes to provide cheaper secure overnight parking, further supporting the visitor and nighttime economy.
The facility provides 389 standard spaces alongside 31 accessible bays and six electric vehicle charging points.
Pedestrian access has been carefully planned for optimum convenience. A newly refurbished walkway through Sawmill Yard takes visitors directly into the heart of the town centre at the top of King Street.
Alternative pedestrian exits lead onto Hilderthorpe Road, providing easy access to Bridlington Spa and the harbour, and onto Beck Hill next to the main vehicle entrance.
Operating hours run from 7am until midnight, with secure parking provided overnight.
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