Northern has announced plans to slash the price of tickets for the Hull to Scarborough route.
Fares on the train operators’ services from Hull to Scarborough will be cut from Sunday 29 September for twelve weeks (until Saturday 21 December) to try and increase the number of customers using the line.
All return tickets are being reduced by 20% across the board – and single tickets will never cost more than 60% of the price of a return.
Season tickets will also be chopped by 20% in an attempt to attract customers to switch their commute from road to rail for the long term.
Kerry Peters, regional director for Northern, said:
“We have the capacity on our trains to move many more people about the region than we currently are – and this temporary price reduction is important to see if we can convince people to make the switch from road to rail. By slashing the price of tickets across the board, we hope it’ll prove a ‘catch-all’ whatever the purpose of people’s journeys.”
Northern services between Scarborough and Hull call at Seamer, Hunmanby, Bempton, Bridlington, Nafferton, Driffield, Hutton Cranswick, Arram, Beverley and Cottingham.
The price reduction has been welcomed by Hull City Council and follows regular meetings between the authority and the train operator, as well as motions to Full Council, aimed at increasing the use of rail as a way of helping tackle congestion in the city.
It is an opportunity to help residents save money and promote increased choice when it comes to planning journeys by considering more sustainable and active forms of travel.
Councillor Mark Ieronimo, cabinet portfolio holder for transportation roads and highways, said:
“The council has been working very closely with our local rail operators to bring forward initiatives, such as this one, that will provide real and tangible benefits for our residents, businesses and communities.
“By reducing the cost of rail travel on these routes, we anticipate that more people will consider using the train, whether it be for their daily commute or for leisure travel.
“The trial will also help the council deliver on a number of priorities, identified by our residents, set out in our community plan, including responding to the climate emergency and delivering economic growth that works for all.”
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