Consultations continue with Yorkshire Coast businesses as the county council formulates its ten-year tourism plan.
They aim to add half a billion pounds to North Yorkshire's annual earnings from tourism business.
Carl Les is the leader of North Yorkshire County Council.
He went through some of the questions that businesses will be asked this month- including at Friday's meeting at Scarborough Spa:
Councillor Les thinks investing in people is crucial:
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North Yorkshire Council has appointed specialist property consultants to find a new buyer for Scarborough's Alpamare water park as part of a wider regeneration plan for the North Bay.
Health chiefs have confirmed that the closure of the Bridlington Care Unit next month will not lead to job losses, with all affected staff set to be redeployed to strengthen other local NHS services.
North Yorkshire councillors have backed a call for Mayor David Skaith to reconsider a decision that reallocates millions of pounds of road repair funding to York.
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