Hundreds of supporters turned out at the Tow Bar to see Boro unveil their new all-red home kit for 2025/26.
Fans hailed the new kit as "the best one yet" at the launch event in Cayton Bay.
The club simultaneously released a video, created by Cresco Marketing, for those who couldn't make the event:
𝗡𝗼 𝗕𝗮𝘁𝘁𝗹𝗲 𝗡𝗼 𝗩𝗶𝗰𝘁𝗼𝗿𝘆.
— Scarborough Athletic FC (@safc) June 29, 2025
Introducing our 2025/26 home kit - All red. All Scarborough. All in it together.
Proudly wearing bespoke Adidas. Available to buy online Mon 30th June.
🌐 https://t.co/d2AItteRTw
🤝 @ProD_Soccer
📸 @CrescoYorkshire pic.twitter.com/Ptvl9FdnOI
The club are using the motto All red. All Scarborough. All in it together.
The kit features a therma-patch club badge: enhancing the appearance and performance of the badge. As well as featuring the classic Adidas 3 stripe and their new style logo.
As well as the new home kit, the new goalkeeper kit was unveiled too.

Fans had the chance to purchase shirts at the event, which also included live music:

Kits go on general sale online today.
Chris Marson, Marketing Director at Scarborough Athletic chatted to Paddy on air this morning and says he was blown away by the turnout and reaction to the new strip:
The new away strip will be unveiled this Friday evening at Scholars Bar in Scarborough.


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