Scarborough Councillor Rich Maw is concerned that a new plan for tourism in North Yorkshire doesn’t put enough focus on events.
The newly adopted ten-year Destination Management Plan for North Yorkshire (2024-2034) aims to bolster the region's visitor economy, already valued at £4 billion and supporting 38,500 jobs. However, despite recognising the role of events in attracting tourists, concerns have been raised during council discussions that the plan doesn't adequately address the need for increased events funding.
Councillor Rich Maw, representing Scarborough, highlighted the significance of events for tourism, citing a stakeholder survey where 50% of respondents felt there weren't enough events and festivals in some parts of North Yorkshire. He pointed to the upcoming 250th anniversary of Scarborough as a tourist resort in 2026, an event requiring significant funding for a year-long program and a lasting legacy project.
Councillor Maw emphasized the need for increased financial support, particularly in light of the report's findings that a lack of advertising is a major barrier to tourism. He drew attention to the limited staff resources dedicated to event management, suggesting that this must be addressed if the region wishes to expand its events offerings.
While acknowledging the importance of seaside tourism the executive member for Business – Councillor Mark Crane - underlined that events contribute significantly to the visitor economy across North Yorkshire. He pointed to the council's support for events in Scarborough, Whitby, and the Craven area, which resulted in increased visitor numbers. He stressed that these initiatives were funded through various council channels, not solely through the Destination Management Plan. The council leader also emphasized the council's commitment to promoting North Yorkshire through its communications team and collaborations with other regional councils.
Accessibility Upgrades Demanded For Scarborough's Brunswick Centre And Local Transport Networks
Scarborough Athletic Target Tuesday Night Victory Over Marine To Push Away From Bottom Four
Scarborough's £19.5 Million Pride In Place Programme Moves From Planning To Delivery
Most Disrupted Sections of the A64 Revealed in National Highways Data
Hospice Patients To Benefit From Festive Light Up A Life Appeal
Could Investors Bonfire Night Tour of Scarborough Spark Regeneration?
Opening Ceremony for Bridlington's New Multi Storey Car Park
A64 Closures Total More Than 5,200 Hours Since 2020
Royal Mail Decision Sparks Row Over Historic Filey Postbox
Defensive Errors Cost Bridlington Town Dearly In Three-Goal Defeat
Boro Battle Back In A True Game Of Two Halves Against Buxton
Scarborough's Mayoral Development Zone To Go Far Beyond Brunswick Centre
Comments
Add a comment