Police have confirmed that a man has died after the incident near Filey.
North Yorkshire Police say they received a report at around 1.34pm this afternoon that a vehicle had gone over the cliff near the Blue Dolphin holiday park near Filey.
A multi-agency operation was launched involving all three emergency services, the air ambulance, the Coastguard and the RNLI.
On Tuesday evening officers said:
"We can now confirm that sadly, a man, who was the only occupant of the vehicle that went over the cliff near Filey earlier today, died this afternoon.
His family have been informed, however, we are not yet in a position to release his identity."
Police investigators remain at the scene of the incident to examine the scene and establish the circumstances that led to the car going over the cliff.
A multi-agency operation is in place to arrange for the recovery the vehicle from the base of the cliffs.


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