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Great British Bake Off Winner is Star Ingredient for New Yorkshire Coast Campaign

Yorkshire baker and Great British Bake Off (GBBO) star David Atherton is the face of a new campaign to promote the region as one of the UK’s top food and travel destinations in 2024.

The series 10 winner of GBBO has returned to his roots to team up with the organisation behind Yorkshire’s ultimate road trip ‘Route YC’ and help make the Yorkshire Coast a real showstopper for short breaks and days trips this year.

From local seafood restaurants, bustling bistros and cosy cafes, to gastro pubs and an iconic family bakery, David is rising to the challenge of serving a big slice of authentic Yorkshire Coast hospitality to the nation’s foodies and their four-legged friends.

There is a choice of six destinations along the Yorkshire Coast, from Spurn Point to Whitby, the golden sandy beaches of Hornsea and Bridlington and everything in between, including Scarborough, Filey and Withernsea.

Originally from Ruswarp near Whitby, David is passionate about local and seasonal food and drink from his home turf on the Yorkshire Coast. He’s also the proud owner of a three-year-old rescue dog called Kai, who is joining him to try out the region’s best dog-friendly venues and experiences.

Commenting on his support for Route YC’s new campaign for 2024, David said:

“I love my hometown of Whitby and take every opportunity to visit my family.
“Route YC is a true celebration of the best the Yorkshire coastline has to offer and has given me the chance to explore a new range of places to eat and drink that I hadn’t tried before. There are so many great places to explore along the Yorkshire Coast, but I was surprised how many serve amazing local food and drink and are dog-friendly.
“However you like to travel, whether it's walking, cycling, or even outdoor swimming, you’ll find loads of places to re-energise for the next leg of your trip. I can’t wait to get back and explore another Route YC adventure.”

David and the team at Route YC are also encouraging visitors to create their own culinary and dog-friendly adventure around the Yorkshire Coast and countryside this year by highlighting dog friendly hotels and restaurants.

Kerry Carruthers, CEO of Route YC, said:

“We’re so excited to be teaming up with GBBO winner David Atherton as part of our new campaign for 2024. He’s the star ingredient to help us make the Yorkshire Coast a real showstopper for the nation’s foodies and their four-legged friends this year.

“Whether you’re looking for a short break or a day trip to Route YC, you can now create your own culinary and dog-friendly adventure around the Yorkshire Coast and countryside with top tips from David and Kai. We’ve created a mouth-watering menu of foodie hotspots to choose from that we know will get your dog’s tail wagging too.”

Route YC is funded, managed and owned by Yorkshire Coast BID (Destination Business Improvement District) and says it is is working with over 250 tourism leisure and hospitality business members, local community groups and industry partners across the region to bring visitors to the area and boost the local economy. 

More information on Route YC can be found at www.routeyc.co.uk

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