Seasonal feature windows have been created at the Scarborough shopping centre.
With just five weeks until the big day, the Brunswick has launched its 2021 Christmas campaign “Believe in the Magic”.
The Brunswick’s new owner, Scarborough Group, has stepped up the Centre’s placemaking strategy since acquiring it back in August 2021 and is taking inspiration from iconic stores across the UK, such Selfridges, Hamleys and Harrods, to install a series of seasonal feature windows on the exterior of the building.
Fronting onto York Place, the Brunswick has five prominent glass pods, which were previously used by Debenhams as a visual merchandising opportunity.
“Believe in the Magic” will encourage visitors to the Brunswick to embrace the spirit of Christmas, with each window having a different theme – from finding the perfect gifts to creating a festive atmosphere with food and drinks, home comforts and high fashion.

The festive window displays have been installed to coincide with the launch of the Centre’s Christmas decorations and Scarborough Group is hoping that it will become somewhat of a local festive tradition to visit them.
Stephen Marriott, Centre Manager at the Brunswick, said:
“Last Christmas was pretty dire for everyone so this year we are hoping to spread some joy and happiness throughout the Brunswick with our vibrant window installations. Who knows, perhaps it will become a local festive tradition to come and visit them.”
The Brunswick’s windows will be redressed throughout the year and the Centre is exploring opportunities for collaboration with other local organisations for future installations.



Scarborough's Alpamare Waterpark Could Have New Owner by Autumn
Mixed Reactions To Sir Robert Goodwill's Appointment As Yorkshire Bathing Water Partnership Chair
Smiley and Sad Face Speed Signs Set to Remain Banned in North Yorkshire
No Date For Delayed Opening Of Scarborough NHS Diagnostics Centre
Whitby Town Sign Promising Defender Stan Hewitt Following Bridlington Town Departure
New Owner Sought For Scarborough's Alpamare Water Park
No Redundancies Expected As Bridlington Care Unit Staff To Be Redeployed Across Local NHS
North Yorkshire Councillors Urge Mayor To Reconsider Highway Funding Reallocation
Scarborough Athletic Reveal Pre-Season Fixtures As Council Updates On Pitch Repairs
Anglo American Says Woodsmith Project Boosts Regional Economy By Nearly £2 Billion
Scarborough And Whitby MP Welcomes Red Diesel Duty Cut
Two Yorkshire Coast Councillors Appointed As Chair And Vice-Chair Of North Yorkshire Council







Comments
Add a comment