A new place based strategy could see coastal health issues viewed in a different way.
People living in coastal communities face some of the greatest health and well-being challenges according to report from the Humber and North Yorkshire Health and Care Partnership.
They say coastal residents have poorer access to health care, employment, and housing resulting in poorer outcomes.
The East Riding's Director of Public Health - Andy Kingdom - says there is a new focus on tackling health issues through non-medical means.
The new Humber and North Yorkshire Health and Care Partnership says it is taking a new place based approach to planning health and social care.
Andy Kingdom - thinks it has the potential to bring big improvements to life on the coast.


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