Parkdean Resorts has announced a cash injection of almost £2.5m into its parks in Yorkshire and the Humber, as part of its biggest ever investment programme.
£140 million is being spent nationwide, and the investment in Yorkshire and the Humber will go towards new accommodation, and installing park-wide Wi-Fi capability, to further improve the guest experience in 2022.
Parkdean Resorts operates four parks in Yorkshire and the Humber. Between them, Cayton Bay, near Scarborough, Barmston Beach and Skipsea Sands, near Bridlington, and Withernsea Sands welcomed more than 120,000 visitors last year, and with advance bookings at record levels, the company says it expects even more holidaymakers for 2022.
As part of the multi-million-pound investment, there will be a brand new development at Cayton Bay, with 20 new caravans, as well as 7 upgraded caravans to replace existing fleet. In addition, 15 upgraded caravans are being introduced at Barmston Beach, and 11 at Withernsea Sands.
Steve Richards, Chief Executive of Parkdean Resorts, said:
“This investment is great news for Yorkshire and the Humber. By investing in our parks, we’re not only improving the guest experience, we’re also ensuring that holidaymakers keep coming back year after year, spending money in local shops, attractions, pubs and restaurants, and supporting the communities that rely so heavily on tourism. 2021 was a huge year for staycations, and our teams will continue to go above and beyond to deliver phenomenal service to our guests, making sure that 2022 is even better.”
Nationwide, the £140m investment includes over 850 new caravans and lodges, new developments at 16 parks, and hundreds of refreshed and upgraded chalets and lodges with a brand new look. £6m has also been spent on connectivity projects, meaning that employee Wi-Fi has now been installed at 65 parks, with direct-to-van Wi-Fi to be available in 50 parks by the end of the year.
The parks on the Yorkshire Coast employ more than 500 people in peak season, and are now hiring for seasonal and full-time roles across sales, food and beverage, and housekeeping.
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