Sandsend was crowned the north's best beach in The Times & Sunday Times Best Beaches Guide for 2025.
Although Chris Haslam, who came up with the list, was smitten with Sandsend, he was less kind to neighbouring Whitby:
I’m done with Whitby, which is fine: my absence will never be noticed in the ever-increasing crowds in a town where a staggering 44 per cent of houses are second homes. Whitby’s charm has been its downfall — depressingly, even the once-fabulous fish and chips have gone downhill — so I’m off three miles up the A174 to Sandsend. It may not prove to be far enough as its neighbour reaches saturation point but for the time being its unadorned beach, bisected by East Row Beck, gives space to sit, stare and breathe in the beauty of the Yorkshire coast. And the crab and chips at the Fish Cottage beats anything in Whitby
Reighton Sands was the only other Yorkshire Coast beach to feature in the top 50.

Here's what the Chris wrote about Reighton Sands in his guide:
In November 1897 an Austrian steamer called Laura carrying a cargo of coke to Trieste in Italy ran aground in fog on Speeton Sands, just south of Reighton. The crew scarpered, leaving Laura at the mercy of the elements. Rusty traces remain on a wonderful beach where the black clay cliffs meet the white chalk of Flamborough Head and the sands are studded with Second World War concrete pillboxes. Park at the end of Sands Road and follow the rough path to the beach. Loos and a café are at Hunmanby, 15 minutes’ walk to the northwest.


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