A campaign to fill care vacancies in North Yorkshire has lead to seventy roles being filled since it launched in the autumn.
The "Make Care Matter" scheme has used TV ads along with social media and a dedicated website to try and fill vacancies in both county council care services and with private companies.
The county council's Executive Member for Adult Services - Councillor Michael Harrison - says it's beginning to have an impact.
North Yorkshire County Council has for many years managed social care recruitment both for its own workforce and for the county’s independent and voluntary sector providers. But it is grappling with a three per cent contraction in the overall workforce due to the impact of the Covid-19 pandemic and fierce labour market competition at a time of unprecedented demand on the sector.
As a result it has stepped up a targeted recruitment campaign in two phases – the first last November, which attracted 450 applicants.
Councillor Harrison says the campaign is going well, but there is still more to achieve.
The campaign has involved the use of television adverts to try and attract more people to work in the care sector in North Yorkshire.
Four new adverts were launched in January and feature some of the county's front line care workers along with some of the people they care for.


Water Safety Warning Issued Ahead of Bridlington Seafest 2026
Organisers Of Scarborough Community Garden Encourage Locals To 'Get Growing' For Great Big Green Week
Air Displays And Parade Details Revealed For Scarborough Armed Forces Day
Busy Night For Fire Crews In Scarborough Following Flat And Caravan Blazes
The Rainbow Ball At Scarborough Spa Officially Sells Out
Secretary Of State Visits Scarborough To Tour Pride In Place Projects
Health Bosses Promise A Bright Future For Bridlington Hospital Following Care Unit Reprieve
Suspected Drink Driver Arrested Following Police Pursuit Near Scarborough
Appeal For Dog Walkers Who Intervened In Whitby Assault
East Riding Street Lighting Project Wins Top National Awards For Cutting Carbon
Scarborough Sixth Form Students Raise Funds For Whitby Children's Charity
Scarborough Training Provider Hits Major Milestone for Autism and Learning Disability Programme







Comments
Add a comment