Local businesses across the region are preparing for an anticipated surge in tourism as the iconic 192-mile Coast to Coast Path officially gains National Trail status later this month.
The long-distance route, which stretches from St Bees in Cumbria to the picturesque village of Robin Hood’s Bay in North Yorkshire, has long served as a magnet for thousands of hikers and cyclists. With its upcoming designation as a National Trail, authorities believe the path will provide a significant economic stimulus for independent businesses, including cafes, pubs, and accommodation providers.
North Yorkshire Council has been proactive in supporting those who maintain the route. It was announced in December that 16 elected members contributed to the Coast to Coast Passport scheme, which offers walkers a pocket-sized guide filled with information and special offers from local retailers. The scheme is supported by the council’s locality budget programme, which allows members to allocate funding to support social and economic well-being in their communities.
Council chair, Cllr George Jabbour, who has completed the walk himself, expressed his enthusiasm for the path's development.
“I met many of the enterprising business owners last year when I completed the walk and I know how important the custom of those who pass by is,”
“Tourism is the lifeblood of our communities, supporting jobs and strengthening the local economy across the county.”
For those located at the journey's end, the route is a vital part of the daily rhythm of trade. Holly Gray, who runs the family-owned shop The Old Drapery in Robin Hood’s Bay, noted that the path has been essential for her business since it was established by her mother in 1992. After noticing the high volume of walkers, the shop began stocking specific merchandise, including T-shirts, mugs, and certificates to mark the completion of the trek.
“We had so much footfall in 2025,” Ms Gray remarked, reflecting on a successful year for the shop. She added that while the physical demands of the trail are significant, visitors often leave with lasting memories: “One thing they all say is how friendly everyone is, and they’ve met new friends along the way.”
The local authority remains confident that the new designation will amplify these positive interactions. Council leader, Cllr Carl Les, who recently visited businesses along the route, noted that the impact of the trail often transcends commerce. “Beyond the commercial side, many take real pride in contributing to people’s journeys along the path, often forming lasting friendships,” he said.
As the region prepares for an influx of visitors this spring, the focus remains on ensuring that the infrastructure and the communities along the path are ready to welcome those completing the historic journey to the North Yorkshire coast.
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