Social media firms have gone backwards in tackling online hate, says Kick It Out chairman

As head of football's anti-racism body, there was dread for Sanjay Bhandari watching England's Women's Euros quarter-final with Sweden.

But that's, grimly, how it always is. Concerned that black players will be singled out for blame. Not with a legitimate critique of their performances, but with toxicity and racism.

And now Kick It Out is working with the Football Association to support Jess Carter after the England defender spoke out over the abuse she has been targeted with throughout the Women's European Championship.

The players want social media firms to do more, but Mr Bhandari, the Kick It Out chairman, is concerned by their limited approach to the scourge of online hate.

"The social media companies need to do far more," he told Sky News. "They've actually gone backwards over the last four or five years, not forwards. It's got worse on social media, not better.

"And they need to provide us with the tools to help keep us safe and to remove some of this toxicity from the platforms. They're just not doing enough.

"I would say that X is the worst. It has become no-holds-barred.

"And with Instagram, it is much more in the direct messaging, and I think there needs to be much more done there to protect people from those messages."

Meta, which owns Instagram, did not reply to a request for comment.

There was no response from an email sent to X's press email address.

LinkedIn indicated that X's UK managing director Jonathan Lewis's account had seen a request for comment, but there was no response.

On Friday, Mr Lewis and Premier League club Burnley were celebrating a new partnership in an announcement that made no mention of the abuse that many players across the world face on X.

The hope is that the Online Safety Act will lead to social media firms implementing the safety tools required of them.

Mr Bhandari said: "They have to be enforced by law enforcement against individual perpetrators, and also the regulatory parts need to be forced against the social media companies to force them to do the things that they need to do."

Grimly familiar situation

The FA reported the abuse suffered by Carter to police, and the hope is for speedy action because this is a grimly familiar situation.

After the men's Euros final in 2021, Marcus Rashford, Jadon Sancho and Bukayo Saka were racially abused after missing penalties in the shootout defeat to Italy.

While players have been taking a knee against racism in men's and women's games, the Lionesses feel that is no longer enough at these Euros.

They will stand instead before the semi-final with Italy because they say a new approach is needed to tackle racism.

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Carter didn't just face racism around the quarter-final that England won on penalties after fighting back from 2-0 down against Sweden here in Zurich.

She has been subjected to abuse throughout the Euros.

"I'm really feeling for Jess and what's sad is that this is shocking, but not surprising," Mr Bhandari said.

"I watch every England game, at every tournament, with the fear that after the match, there's going to be abuse of a black player using the spurious basis of performance as an excuse to justify unjustifiable racism. All racism is unjustifiable.

"The fact that someone's had a good or bad game in your opinion does not justify that kind of racist abuse."

(c) Sky News 2025: Social media firms have gone backwards in tackling online hate, says Kick It Out chairman