On Air Now

Tom Ironside

2:00pm - 6:00pm

  • 01723 336444

Now Playing

Nik Kershaw

I Won't Let The Sun Go Down On

Download
Listen Live Advertise

"Fresh New Brand" for Scarborough

Thursday, 18 March 2021 07:03

By Matthew Pells

A "fresh new brand" for Scarborough is to be created to attract more people to visit the town.

Scarborough Town centre has already benefited from around a million pounds of investment as part of the councils Town Centre Strategy and a further 50 million pounds of investment is planned in the coming years.

A report presented to the Borough Council's cabinet this week has highlighted some of the work already underway.

Alex Richards is from the councils regeneration team, he provided this update to councillors.

The report says a number of new initiatives are underway including creating a fresh new brand for Scarborough to attract more people to visit the town.

The marketing work will run alongside a project to create a 52 week programme of cultural and leisure activities in the town under the banner of "Scarborough Fayre"

Mr Richards told councillors that the rebrand will focus on Scarborough's uniqueness as a town.

The report concludes that the introduction of the Town Centre Strategy in 2019 has had a positive impact on the town centre, saying:

"much activity has taken place since adoption of the Scarborough Town Centre Strategy and formation of the Town Centre Team. In monetary terms circa £1m of investment has already been committed since adoption of the Town Centre Strategy with a further £50m of investment planned for future years."

"Despite the current Covid epidemic and the restrictions and changes this has brought about, the majority of our town centre business remain optimistic of a brighter future and are eager to be able to contribute, adapt and capitalise on the changes being made and the support and regeneration activity being undertaken by the Council. "

"Subject to securing future funding opportunities and; with the continued support of the business, stakeholders and the community,the Council is on track to deliver the vision and objectives laid down within its strategy. "

 

Share

Did you find this article useful?

This is the Coast is committed to providing a daily local news service for the Yorkshire Coast. We are a small locally owned and operated business which employs professional journalists and reporters. We do not receive any public funding or grants and we are entirely funded by our local commercial operations. We enjoy fabulous support from local businesses who work with us on their advertising and marketing campaigns, but the cost of providing high quality, well researched, fact checked local news coverage is significant.

If you appreciate what This is the Coast does, and would like to help support our journalism, please consider supporting us on a monthly basis today.

A small contribution from all our readers would really help support independent journalism for the Yorkshire Coast.

More from Yorkshire Coast News

Comments

Add a comment

Log in to the club or enter your details below.

Follow Us

Get Our Apps

Our Apps are now available for iOS, Android and Smart Speakers.

  • Available on the App Store
  • Available on Google Play
  • Just ask Amazon Alexa
  • Available on Roku

Today's Weather

  • Scarborough

    Light rain

    High: 9°C | Low: 7°C

  • Filey

    Light rain

    High: 10°C | Low: 7°C

  • Whitby

    Light rain

    High: 10°C | Low: 7°C

  • Bridlington

    Light rain

    High: 10°C | Low: 8°C

  • Hornsea

    Low-level cloud

    High: 9°C | Low: 7°C

  • Driffield

    Low-level cloud

    High: 9°C | Low: 7°C

News

© Copyright 2025 This is the Coast Limited. This is the Coast is licensed by PRS & PPL to stream music online. Powered by Aiir.