"Fresh New Brand" for Scarborough

More from Yorkshire Coast News

• North Yorkshire Police To Implement Live Facial Recognition Technology

  North Yorkshire Police are planning to introduce Live Facial Recognition technology to tackle serious crime, prompting the Deputy Mayor to seek assurances over civil liberties.

• Future Of Scarborough Bathing Water Quality Summits Secured As Officials Vow To Continue Multi-Agency Efforts

  Officials have committed to continuing Scarborough's bathing water quality summits, highlighting the need for ongoing political scrutiny and investment to tackle pollution from multiple sources along the Yorkshire Coast.

• Whitby Town FC Announce Changes To Club's Board

  Whitby Town Football Club has outlined a series of proposed structural changes aimed at strengthening governance, improving operational effectiveness, and deepening its connection with the local community.

• Crime Drops By Over Three Per Cent Across North Yorkshire As Arrest Rates Rise

  North Yorkshire Police have reported a 3.7 per cent decrease in overall crime, alongside an increase in the proportion of recorded crimes resulting in an arrest.

• Yorkshire Coast Concerns: Coastal Tourism in England Drops by Ten Percent

  Visit England is encouraging more British holidaymakers to take their breaks at home after revealing that coastal tourism in the country has fallen by ten percent over the past year.

• Seaweed Aquaculture Explored As Natural Solution To Scarborough Bathing Water Quality

  Yorkshire Water and researchers are investigating the use of seaweed aquaculture and aquatic plants to absorb excess pollution and improve bathing water quality in Scarborough.

• Council Considers New Bonfire Night Restrictions For Scarborough Beaches Following Sea Life Centre Outrage

  North Yorkshire Council is exploring tighter controls, including a potential public space protection order, to manage unregulated Bonfire Night activities on Scarborough's North Bay.

• East Riding Authorities Team Up For Investment Event

  The Hull and East Yorkshire Combined Authority (HEYCA), Hull City Council, and East Riding Council are to team up at the 2026 installment of the UKREiiF investment summit.

• Martial Arts and Self Defence at Bridlington Spa

  Bridlington is set to host one of the largest martial arts and self‑defence seminars in the United Kingdom on Saturday 16 and Sunday 17 May, at Bridlington Spa.

• North Yorkshire Moors Railway Launches Help Save Bridge 42 Campaign

  The North Yorkshire Moors Railway (NYMR) is asking supporters to help build a legacy as it launches its vital new fundraising campaign to help save Bridge 42.

• East Riding Council Form Adult Social Care Improvement Board

  Following the publication of the Care Quality Commission (CQC) report in October 2025, East Riding of Yorkshire Council has established a monthly Improvement Board to oversee and drive forward its improvement journey within Adult Social Care (ASC).

• Scalby Walkers Raise Nearly Two Grand

  Hundreds flocked to Scalby and walked the cinder track between Scarborough and Whitby to raise money for Futureworks.