The closure marks the start of the centre’s transformation into SQ1, a major new destination to boost footfall, vibrancy and visitor experience.
Scarborough Group International (SGI), one of the UK’s leading regeneration and placemaking specialists, has confirmed that the Brunswick Centre in Scarborough will officially close to the public on Tuesday 17 September 2025, marking a major milestone in the redevelopment of the site into SQ1, a vibrant new town centre destination.
The closure includes the multi-storey car park and public conveniences, as the building will no longer be accessible while preparatory works for redevelopment are underway. Signage will be in place to direct visitors to alternative nearby facilities, including parking at Falconers Road, St Nicholas Parade, and The Palm Court, and public toilets on Foreshore Road and at Scarborough Market Hall.
The Brunswick has been a familiar presence in Scarborough’s town centre for more than three decades. SGI says that its closure marks
"an important step toward major new investment in the town, making way for SQ1, a new destination shaped by Scarborough’s character and future ambitions".
The company says the redevelopment will
"attract more visitors and deliver long-term benefits for local people, businesses and the wider community."
The closure aligns with the end of the service charge year and follows a period of gradual wind-down, during which SGI has supported a planned transition by allowing leases to naturally expire and offering flexibility to longer-term tenants. Many occupiers, including The Fragrance Shop, Holland & Barrett, Toyland and Nomination have successfully relocated within Scarborough, helping to retain popular brands locally and bring new life to previously vacant units. Next is also relocating to a larger store on Seamer Road. SGI says that all tenants have received appropriate notice and support throughout the process.
While no businesses within the Brunswick Centre will remain open during construction, Poundland, as a separate building, will continue to trade as normal.
The redevelopment is being led by SGI and forms part of a broader programme of long-term investment in the town.
Mark Jackson, Project Lead at SGI and Scarborough native, said:
“The closure of Brunswick is a major step forward, not just for the project, but for the wider regeneration of Scarborough. While change can be disruptive in the short term, this marks the start of a much-needed transformation that will help the town centre match the strength of its visitor appeal.
“Scarborough already attracts over 23 million visits a year and outperforms major cities in dwell time and year-round tourism. The challenge has been keeping people in the town centre for longer, and that’s what SQ1 will help deliver.
“This is about more than buildings. It’s about re-imagining the heart of the town and creating a place where people want to spend time, whether they live here, work here or are visiting for the first time.”
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